Press Release: Total Brain Health Selected as the Brain Health Partner for New Honor Expert Program

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Jeni Goldman, Sales Associate, Total Brain Health | 973-655-0422



(Cedar Grove, May 2022) Total Brain Health has been selected as the brain health partner for Honor’s new call center program called Honor Expert. Honor Expert – which currently has 14 national partners, including Amazon Business, Best Buy, SelectRX, and Freshly – allows older adults and their families to call a dedicated toll-free number for quick access to information they need on caregiving.

The Honor Expert program also supports online chat for asking questions about major aging-related topics, such as brain health and wellness, care planning, and home management. Users can access educational resources, tools, products, and services from the partners that address whatever aging issue they are facing.

In addition to the online portal, Honor Expert offers a helpline where callers connect directly with a professional social worker, removing the friction and frustration families often face when researching problems and seeking solutions.

The platform transforms care for older adults worldwide by creating better access to answers and concrete resolutions for every aging need. “Now, more than ever, seniors and their loved ones are looking for guidance on navigating aging-related concerns. We’re answering the call, literally, and partnering with some of the best in the business to address obstacles to care and deliver real, tangible solutions,” said Seth Sternberg, CEO, and co-founder of Honor. “Navigating health issues and solutions as people age is a massive pain point for our clients around the world, and through the Honor Expert service, we’re enabling seniors and their loved ones to more quickly and easily identify aging-related challenges and find solutions before they escalate into larger problems.”

Total Brain Health is excited to participate in this ground-breaking program as Dr. Cynthia Green guides curriculum and resources for improving brain health and awareness across the globe. “The key to staving off cognitive decline is to proactively manage lifestyle risk factors and to introduce novel ways to exercise our brains. Our Total Brain Health programs bring fun cognitive training workouts into your home that can be done on your own, or together with a care provider. Whether you’ve received a diagnosis of memory loss, or are simply looking for a way to rev up recall, the TBH TOOLBOX365, and TBH BUILD MY MEMORY! programs offer everyone a path to building better brain health,” says Dr. Green.

To help all minds thrive – no matter the age or ability, Total Brain Health is delighted to serve as a critical resource for the Honor Expert program. The new offering follows Honor’s acquisition of Home Instead and recent $370 million funding, which has enabled the company to develop and scale more innovative technology and deliver on its mission to expand the world’s capacity to care.


Dedicated to helping all minds thrive, we empower adults 50+ with science-backed, experiential training programs to build better brain health. With products that support all levels of cognitive fitness, we are proud to be a top provider of brain training programs in the U.S. For more information about Total Brain Health, visit or email


Honor Technology, Inc. and Home Instead, Inc. are changing the way we care for aging adults and their families. Founded in 2014, Honor is the first company ever to bring technology solutions, operational support, and a large pool of caregivers to home care agencies across the U.S. Since 1994, Home Instead has been the world’s leading provider of home care services for older adults, operating in the United States and 12 other countries. The combined company will support the work of more than 100,000 professional caregivers and meet the expanding needs of millions of older adults and their families around the world. For more information, visit and